About US
We believe that makeup does not define beauty; rather, it can enhance the beauty that you already possess.
Our Story
Hello, it’s me, the owner. I’ve come a long way to present this brand to you. I have faced many challenges at an early age to create this vision aimed at inspiring change—not only for you and the world but, most importantly, for the youth. I plan to continue moving forward, walking in my purpose. My fight was Ugly, but my brand is called PRETTY HER!
Our Approach
At our makeup brand, we take a holistic approach to beauty, emphasizing individuality and self-expression. We believe that makeup should empower individuals to enhance their natural features, rather than mask them. Our products are designed with high-quality ingredients, ensuring both performance and skin health. We prioritize inclusivity, offering a diverse range of shades and formulations to cater to all skin types and tones. Through our brand, we aim to inspire confidence and creativity, encouraging everyone to celebrate their unique beauty.
Our Promise
Our promise is to deliver high-quality makeup products that enhance your natural beauty while prioritizing your skin's health. We are committed to inclusivity, ensuring that our diverse range of shades and formulations meets the needs of all individuals. We pledge to use ethically sourced ingredients and sustainable practices in our production process. Above all, we promise to empower you to express your unique self with confidence, creativity, and authenticity.
MUST HAVE ITEMS
PRESS
TRY OUR LASHES FOR SOME SPICY TO THE EYE.
LIPS WE GOT YOU TOO!
EYESHADOW? WE GOT THAT TOO!